Think Bike Think Biker

Bikers in Torbay and South Devon have become the human face of a new safety campaign aimed at reducing motorcycle casualties on roads in the area.

Torbay Council and Devon County Council have launched a joint campaign linked to the Department for Transport's national "Think Bike Think Biker" publicity drive.

Research has shown that drivers are more likely to notice motorcyclists on the roads if they personally know a biker.

The campaign in Torbay and Devon features local bikers, reminding road users that there is a real person behind the motorcycle helmet.

Road safety officers recently approached bikers attending the ever-popular BMAD Bike Nights on Paignton seafront to enlist their support.

Several bikers covering a wide age range were pleased to allow their photos to be used to help promote the campaign.

Posters

Posters are appearing on Torbay roadsides and the back of buses in the local area, with the bikers' message to all road users: "Please look out for us on Torbay's/Devon's roads." You can download the posters in the Related Documents.

Mark - Think Bike. Think Biker. Huw and Sue - Think Bike. Think Biker. Steve - Think Bike. Think Biker. Dale and Alli from Paignton - Think Bike. Think Biker. Michael - Think Bike. Think Biker.

In the five years from 2006 to 2010 there were nearly 250 road traffic collisions on Torbay's roads involving bikers. Tragically there were three fatalities, with more than 200 bikers suffering serious or slight injuries.